Menu

Klassno, a premium brand under the international Food Empire Holding, debuted in the Iranian market in 2002 as the first instant coffee. Thanks to its superior quality, consistent standards, and sustained presence, Klassno has secured a notable share of the instant coffee market in Iran. Currently, Klassno operates under the exclusive representation of Arzesh Afarinan Sarzamin Aftab Company, striving to deliver professional-grade products of global quality to the Iranian market.

Klassno boasts an exceptional range of instant beverages, including various blends of instant coffee, hot chocolate, pure gold coffee, and creamer. Our commitment to quality enhancement and consumer taste, through continuous market research and monitoring, has established Klassno as a respected, innovative, and unique brand in the eyes of consumers worldwide. At Klassno, by employing skilled and experienced food industry professionals, we are dedicated to achieving the dream of becoming the top brand in our target market.

SGX Mainboard-listed Food Empire Holdings (Food Empire) is a multinational food and beverage manufacturing and distribution group headquartered in Singapore. With a portfolio spanning instant beverages, snack food, and a growing presence in food ingredients, Food Empire’s products are sold in over 60 countries across North Asia, Eastern Europe, South-East Asia, South Asia, Central Asia, Middle East, and North America. Supported by 8 manufacturing facilities in 5 countries and 23 offices worldwide, Food Empire is poised for even greater success.

Food Empire offers an enticing range of branded beverages and snacks, including classic and flavoured coffee mixes and cappuccinos, chocolate drinks, fruit-flavoured teas, bubble tea, instant cereal blends, and crispy potato snacks. Its food ingredients business features the finest freeze-dried and spray-dried instant coffee, as well as non-dairy creamer.

Food Empire owns a family of proprietary brands – including MacCoffee, Café PHO, Petrovskaya Sloboda, Klassno, Hillway and Kracks. MacCoffee – the Group’s flagship brand – has been consistently ranked as the leading 3-in-1 instant coffee brand in the Group’s core markets. The Group employs sophisticated brand building activities, localised to match the flavour of the local markets in which its products are sold.

 

Since its public listing in 2000, Food Empire has won numerous accolades and awards including being recognised as one of the “Most Valuable Singapore Brands” by IE Singapore (now known as Enterprise Singapore), while MacCoffee has been ranked as one of “The Strongest Singapore Brands”. Forbes Magazine has thrice named Food Empire as one of the “Best under a Billion” companies in Asia and the company has also been awarded as one of Asia’s “Top Brands” by Influential Brands.

Food Empire is dedicated to sustainability, as evidenced by the receipt of the Sustainability Award at the Securities Investors Association (Singapore) 20th Investors’ Choice Award – and it also emerged as the winner of The Enterprise Award at the Singapore Business Awards 2020/2021.

10

FACTORIES

460

PRODUCT

50

ACTIVE COUNTRIES

Our Values

We are committed to maintaining global quality standards and retaining highly trained and specialized personnel, supported by cutting-edge technology. These are the foundational values of our company.

Our Mission

Our mission is to create a unique and enjoyable experience for consumers of instant coffee by focusing on quality and understanding the needs and preferences of Iranian consumers.

Our Vision

As a producer of instant coffee, our vision is to achieve the top rank in perceived quality of instant coffee products and to become the benchmark for quality and consistency in instant coffee production.